I’m making no secret of my plans to boost this website right to the top of Google under our main (and only) keyphrase – Gatwick Hotels.
The first phase of this is simply to get the website indexed. We have achieved this and currently show up 2nd when you type GatwickHotels.info. This is a start but is ultimately worthless. A Google search for Gatwick Hotels reveals much less success – we are not listed at all. Clearly there is still a mountain to climb.
Choosing the top level domain for this project was a tough decidion to make. I knew from the start that I wanted to target the keyphrase ‘Gatwick Hotels’ and in an ideal world I would have simply bought GatwickHotels.com and got on with it.
That, however was not to be. Niether was I able to buy a .net or .co.uk and hyphenating was also out (ie Gatwick-Hotels) for all the preferable TLDs. I was left with a toss-up between a .eu and a .info. Research revealed that .info is often associated with spammers in the eyes of the major search engines. Despite this I prefered it infinitely to the few other available alternatives.
Subsequently we go in to this project taking a few fairly large steps back but it just makes the challenge all the more tantilising. Watch this space to see how we get on.